Patricia Panqueva
About Me

The pleasure of
immersing
in someone else's world

"Design is the joy of feeling uncomfortable — and diving deep into another person's world."

Experience15+ Years
Users Reached20M+
Countries9

Human-Centered,
Globally Shaped

I'm a bilingual (English / Spanish) Senior UX Designer with 15+ years crafting multimodal and AI-enhanced experiences across voice assistants, open source, IoT, music technology, and consumer products.

Growing up in Colombia and living across 9 countries on 4 continents didn't just give me perspective — it gave me a lived understanding of how culture, language, and context shape what feels natural in a product. I design for the full spectrum of human diversity, not just a default user.

Being bilingual means I bring nuance to every culture I design for — and every team I work with. Understand people first, design second. The process always starts with people — their context, motivations, and the moments that matter.

A Very Experienced Designer
Asks Better Questions

I'm always asking: how can this be clearer? Easier? More helpful for the person actually using it?

01
Deep research
Ethnographic studies, participatory design, behavioral insights. The real problem is rarely the obvious one.
02
Creative exploration
Concept ideation, storytelling, rapid visualization — from napkin sketch to working prototype.
03
Practical execution
Wireframes, multimodal prototypes, implementation specs. I bridge design vision and engineering reality.
04
Empathy first
I immerse in users' worlds — their frustrations, habits, and joys. Understanding people deeply IS the process.
05
Prototyping, iteration & AI
I prototype early and often — lo-fi to hi-fi, voice to multimodal — and use AI to accelerate each iteration cycle. Faster loops mean better decisions, earlier. The human perspective stays at the center, always.
06
Cross-functional leadership
I align PM, engineering, research, and legal not just to ship — but to ship the right thing. Increasingly, I design for and with AI agents — shaping agentic workflows where humans and AI collaborate seamlessly.
07
Bridging physical & digital
I'm passionate about the space where physical and digital meet — environments that respond to people, everyday products that feel natural because they respect the way humans actually live.
08
Ethical technology design
Technology is only as good as the values it carries. I think deeply about privacy, inclusivity, unintended consequences, and long-term impact. Great design isn't just usable — it's responsible.

Leadership &
The Human Side

Great design is a team sport. The technical skills get you in the room — the human skills determine what you build together.

Empathy
I genuinely care about the people I design for — and the people I design with.
Curiosity
I never stop asking why. What's the real need? What's simpler? What haven't we tried yet?
Clarity
I communicate complex ideas simply — in design, writing, presentations, and across languages.
Adaptability
9 countries, 6 companies, countless teams. I find common ground fast and shift gears without friction.
Communication
Bilingual, cross-cultural, fluent in executive storytelling and hands-on collaboration.
Resilience
I thrive in ambiguity. When there's no playbook, I build one — and bring the team along.

Where I've Worked

2023 →
Founder & Experience Strategist — Onceh Design
AI · Hardware · Stealth · San Jose, CA
2017–19
Sr. UX Designer, Voice & Multimodal — Amazon Alexa
Alexa Household Organization · Santa Clara, CA
2014–17
UX / UI Design Manager — HP Inc.
R&D Immersive Computer Group · Palo Alto, CA
2014
UX Designer — Belkin International
WeMo Ecosystem · Los Angeles, CA
2011–13
UX Lead Designer — Canonical
Ubuntu Touch, Ubuntu Pay · London, UK
2008–11
UX Designer — Yamaha Music R&D
Future Keyboard Project · London, UK

What I Bring

UX Leadership
Experience VisionDesign StrategyRoadmap InfluenceTeam MentorshipStakeholder StorytellingGo-to-Market
Specialization
Voice UXMultimodal DesignAI Product DesignHardware UXSystems ThinkingJourney Mapping
Prototyping
Lo-fi to Hi-fiVoice PrototypingMultimodal PrototypingRapid IterationFigmaVoiceflow
UX Methods
Ethnographic ResearchParticipatory DesignWizard of OzConcept StorytellingDesign Systems
AI & Vibe Coding
Claude CodeFigma MakeLovableCursorLLM Prompt DesignChatGPTGoogle StitchWhisk
Voice Design
Multi-turn DialogAssistant PersonasAgentic WorkflowsUtterance DesignCross-surface UX

Where I Was Shaped

2004 – 2006
MFA — Interaction Design
Umeå Institute of Design, Sweden
Advanced prototyping, participatory design, and concept storytelling. Graduation project "Glowing Citizens" explored the city as a contextual interface.
🏆 Best Design Process — Microsoft Design Expo 2005
1995 – 2001
BA — Industrial Design
Javeriana University, Bogotá, Colombia
Human-centered design for social challenges in health, transportation, and education. Built my foundation in physical-digital interaction.

Designed Across
9 Countries

Working across cultures gave me something no methodology can teach — a genuine understanding of how context shapes what feels intuitive. As a bilingual Latina designer, I bring perspectives still underrepresented in tech. That's not just background — it's a competitive advantage.

🇨🇴 Colombia 🇸🇪 Sweden 🇩🇰 Denmark 🇩🇪 Germany 🇯🇵 Japan 🇨🇳 China 🇳🇱 Netherlands 🇬🇧 UK 🇺🇸 USA
Let's build something extraordinary
Open to senior & lead UX roles · Remote & hybrid
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